A professional speaker and trainer, Floyd Wickman first came to the music-recording studio where I worked to record an audio program. By the time we got to the end of the first tape (out of eight), Floyd expressed how difficult it was to sound even remotely enthusiastic, and how much he would prefer to be taped in front of an audience. I asked him why he had not made those production arrangements initially, and he told me that he could not find a company that knew the business and could do a quality live recording. After we finished those eight cassettes, something extraordinary happened — Floyd asked me to come to a meeting facility the following week and record him live, in front of an audience. I took the time off from the studio, rented the equipment from a local audio/visual company, and that day Primeau Productions moved in a new direction.
For Floyd, taping in the studio was more difficult than doing a live recording. He, as well as many others that followed him, evolved their careers through live productions. Bill Gove said, “If you are a professional speaker, you need to be good at what you do.” The operative word here is good. Professional speakers and authors can easily create audio product by going into the studio to read or perform. But unless you’re the Mark Victor Hansen or Tony Robbins type, it’s hard to create the kind of enthusiasm you need without an audience.
Interested in learning more about professional media services like audio/video? Contact me at 800-647-4281.
This information is taken from my book The Art of Production, which you can purchase from Amazon or you can purchase an e-book version from SmashWords.
