The new wave in Internet marketing-“Inbound Marketing” with Video!

The New Wave in Internet Marketing--“Inbound Marketing” with Video!
Internet marketing gets simple when you understand the concept of inbound and outbound marketing with expert driven content and professional video.

Briefly, Professional Video consists of high quality digital recorded footage including audio using direct microphone sound sources. In other words, the announcer, presenter or performer is wearing a headset or lavaliere microphone and the audience (if applicable) is also being picked up with audience microphones. Audio is an important ingredient in a professionally produced video. Lighting is another very important ingredient. Use incandescent lighting instead of fluorescent and avoid shadows.There will be more about Professional Video in future postings.

SEO and Internet Marketing
I remember when we began designing our newest website www.PrimeauProductions.com a few years ago; my brilliant webmaster Jim Barbour from www.SequencingInc.com introduced me to the concept of Search Engine Optimization. It was a fairly easy concept for me to understand because I had incorporated our website as a key marketing strategy for our business growth both locally and internationally. I understood the internet and search engines.

Basically, you have your team select a group of words that describe your business. These descriptive words are known as “key words” and are eventually embedded and designed into the homepage of your website.These words correspond with wording your customers choose when searching the Internet for a problem or need your business has the solution for. The goal with SEO is to have your website-virtual storefront-get noticed by the search engines. This is an Organic approach to building your business leads and selling your product.

Content and SEO
It is also important to position information and expert content on the homepage as well as reciprocal links to well traveled websites and social networks. If you have published a book, you have plenty of content in those pages that can easily become articles or blog postings. Content is also born from your perspective of an event or trend taking place in the word today especially if it pertains to your area of expertise.

Video and SEO
Today, the “Video Revolution” has added another element to search engine optimization by its powerful multi media information providing potential. Nothing communicates information and value better than a professionally produced video. High speed connectivity has allowed businesses to communicate their content and expertise using professionally produced video on the Internet. This video can be used on your website as well as Social Media Networks.

If you are a victim of inbound “unsolicited” marketing in the form of email, newsletters or E-zine’s (better known in the old days as “spam”) then you will understand the following opinion regarding unsolicited message delivery systems. I wish I had a nickel for every database my email address ended up in because I exchanged emails with somebody who happened to be an author of an E-zine.

This form of outbound marketing worked for a short time online and some people (far behind with regards to technology and the concept of Internet marketing) are just discovering outbound marketing. Using E-zine’s and e newsletters designed with programs like Constant Contact www.constantcontact.com are almost a thing of the past when it comes to attracting new customers.

Outbound Marketing is good for keeping in touch with past customers to help bring them up to speed with new developments in your area of expertise when done occasionally. Don’t send bubble gum outbound marketing, it will make you look like an amateur. Don’t take my word for it; ask those who receive your outbound marketing if they read it. If you feel they are not telling you the truth, step back and look at your content through their eyes and determine what you have learned.

Outbound and Inbound Marketing has its place in any marketing campaign. However, today the term “Inbound Marketing” is where I would like to direct your focus.

Inbound Marketing Campaigns using video have four parts:
First, a professionally produced marketing video 5 to 10 minutes in length that explains beyond a doubt what your expertise is using examples, explanation and examination of a problem in which you have a solution for. It better have high production value and move along quickly using music, motion graphics and professional transitions. Page turns and poor sound quality will make you look like an amateur. Video is the foundation of a great Inbound Marketing Campaign.

Second, content is king in video, your articles and website because it further proves your expertise. Content is extremely important and the first floor on your Inbound Marketing Campaign. It is the expansion of your video's message in written form that attracts potential customers, visitors and interested networking candidates to your website which is really your business. Articles and Blog’s are great content delivery tools.

Third, Search Engine Optimization (SEO as the cool people call it) makes it easier for potential customers to find you and your business. It is the second floor of your Inbound Marketing campaign. SEO is embedding key words, Meta Tags and content on your website and inbound and outbound (reciprocal) links to your site to leverage your best results in all searches. In other words, SEO helps your customers to find you instead of you looking for customers. There are people looking for your type of service you do not know and SEO helps them find you. It's that simple.

Lastly, social media networks help prospects locate you. It’s another way for you to get your message out in cyberspace so prospects can find you. This Blog is a SEO amplifier because it is another net to catch prospects on the Internet and it contains content and is connected to our company name. When your expertise is shared and discussed in Social Media Networks and relationships are developed through legitimate introductions. Your intentions become more genuine and you are more likely to draw qualified customers to your website.

Inbound Marketing using Video is Extremely Cost Effective
With inbound marketing, cost is in the time you spend on research, strategy, the execution. Most of the Social Network websites are free. The investment is in the video and any editing or writing assistance. Keep in mind that you have to periodically update and improve your key words and articles as well as monitoring of industry positioning with your expertise. Just like what I am doing with this blog and my articles.

Remember, your website is your storefront just like a brick and mortar building except it's visible on the internet worldwide and is always open for business. So your return on investment for business leads generated through a good inbound marketing campaign is high.

A blog costs nothing to start, ours is no exception. A Twitter account is free, Linkedin, Facebook and Myspace also “nada coin”. All have the power to draw a lot of prospects to your website and create networking opportunities. The marketing ROI (return on investment) from inbound campaigns is higher.

Campaigns like cold-calling, mass mail and email campaigns with video are still effective because they have value in what they offer. This concept is to send something to an individual because they have the characteristics or demographic of your past customers. Maybe they inquired about your business in the past?
When you develop an Inbound Marketing Campaign, you are contacted by people who are looking for your goods and services right now, not in the near or distant future. Then, with Outbound Marketing tools, you can stay in touch with those inquirers until they buy or die.

This way, you only approach people who self-qualify themselves so to speak. They demonstrate an interest in your expertise, so they are likely to be interested in or buy your product. Inbound Marketing is organic by nature. If you were to develop a
pay-per-click campaign on Google, you can spend money on an ongoing basis and not receive your best results. Take a look at some of your competitor’s website content who have pay-per-click campaigns in place. Chances are it's weak which is why they have engaged a pay-per-click campaign to draw traffic to their website. You can tell who is using a pay-per-click campaign when you search on Google; they are the ones on the right of the page that are under the “sponsor” category.

If you invest your money in expert based content and professional video that ranks in Google's organic results. Doesn’t that feel better?

Contact me at 800.647.4281 with any questions or email
Ed@PrimeauProductions.com.

www.PrimeauProductions.com