The Video Revolution Continues
Screen capture program aids in forensics, training and marketing
Video is a useful tool that has become woven into the fabric of our day to day lives. At Primeau Productions LLC http://www.videoproductionprimeau.com/ we help our clients create and develop video that helps their businesses grow. One of the software programs we use as a tool is Mac and PC compatible, Camtasia Studio by TechSmith. Camtasia is a screen capture program that turns any computer screen into a marketing and educational experience. It allows the user to record a video of any computer screen while narrating instructions of what you are demonstrating in the video.
Businesses are using video more and more for sales and support, as well as information and training. Software programs like Camtasia help production companies produce high end videos that help businesses and professionals create video products and add video to their websites.
As the Internet continues to grow and the Video Revolution expands, computers will become more widespread as our main video viewing mechanism replacing cable television. TV advertising will be reduced and Internet advertising will skyrocket.
Camtasia is an excellent software program we use as one of our tools to produce training videos for our sister company http://www.ouraftercare.com/, a suite of web solution modules for the funeral industry. We also use Camtasia as a screen capture program for video forensics.
I help my coaching students understand how Camtasia works and we create training and marketing videos they use in their business to help increase efficiency and perceived value.
I also use Camtasia in my forensic practice. I recently had an assignment where the digital video was provided to me for clarification on a cd embedded in a CCTV surveillance proprietary digital video player.
As an aside, security companies who provide digital surveillance video use proprietary video players to keep their surveillance footage secure for later use identifying crimes. However, when I am asked to clarify security footage, it is necessary to have that video outside the proprietary player so other supporting software programs like Premiere Pro, Final Cut Pro and Photo Shop can aid in the clarification.
Digital security video is created to be secure and the manufacturers that make digital CCTV systems use technology to encrypt the digital video footage so it can not be manipulated and is reliable in court as authentic. However, as a forensic expert, often times I am asked to clarify events that were not captured clearly so the appropriate outcome can be achieved.
Most CCTV digital video manufactured today has alternative export options in addition to the secure digital video players such as MPEG and AVI. Once the video or images are exported using MPEG or AVI formats; the video is no longer authentic or secure. The video forensic expert has to qualify the work performed and justify to the court why forensic processes are necessary.
So, this recent forensic assignment provided CCTV surveillance footage from a digital CCTV system that did not have the capability to export MPEG or AVI images. Only the predatory video player could be used to view this footage which needed clarification.
Camtasia was a tool I used to capture crisp clean footage from this surveillance system and identify the information necessary to aid in the investigation.
How can you use video in your business to increase your perceived value?
Drop me an email anytime and I would be happy to help you brainstorm ways or answer any questions you have regarding video and The Video Revolution!
Screen capture program aids in forensics, training and marketing
Video is a useful tool that has become woven into the fabric of our day to day lives. At Primeau Productions LLC http://www.videoproductionprimeau.com/ we help our clients create and develop video that helps their businesses grow. One of the software programs we use as a tool is Mac and PC compatible, Camtasia Studio by TechSmith. Camtasia is a screen capture program that turns any computer screen into a marketing and educational experience. It allows the user to record a video of any computer screen while narrating instructions of what you are demonstrating in the video.
Businesses are using video more and more for sales and support, as well as information and training. Software programs like Camtasia help production companies produce high end videos that help businesses and professionals create video products and add video to their websites.
As the Internet continues to grow and the Video Revolution expands, computers will become more widespread as our main video viewing mechanism replacing cable television. TV advertising will be reduced and Internet advertising will skyrocket.
Camtasia is an excellent software program we use as one of our tools to produce training videos for our sister company http://www.ouraftercare.com/, a suite of web solution modules for the funeral industry. We also use Camtasia as a screen capture program for video forensics.
I help my coaching students understand how Camtasia works and we create training and marketing videos they use in their business to help increase efficiency and perceived value.
I also use Camtasia in my forensic practice. I recently had an assignment where the digital video was provided to me for clarification on a cd embedded in a CCTV surveillance proprietary digital video player.
As an aside, security companies who provide digital surveillance video use proprietary video players to keep their surveillance footage secure for later use identifying crimes. However, when I am asked to clarify security footage, it is necessary to have that video outside the proprietary player so other supporting software programs like Premiere Pro, Final Cut Pro and Photo Shop can aid in the clarification.
Digital security video is created to be secure and the manufacturers that make digital CCTV systems use technology to encrypt the digital video footage so it can not be manipulated and is reliable in court as authentic. However, as a forensic expert, often times I am asked to clarify events that were not captured clearly so the appropriate outcome can be achieved.
Most CCTV digital video manufactured today has alternative export options in addition to the secure digital video players such as MPEG and AVI. Once the video or images are exported using MPEG or AVI formats; the video is no longer authentic or secure. The video forensic expert has to qualify the work performed and justify to the court why forensic processes are necessary.
So, this recent forensic assignment provided CCTV surveillance footage from a digital CCTV system that did not have the capability to export MPEG or AVI images. Only the predatory video player could be used to view this footage which needed clarification.
Camtasia was a tool I used to capture crisp clean footage from this surveillance system and identify the information necessary to aid in the investigation.
How can you use video in your business to increase your perceived value?
Drop me an email anytime and I would be happy to help you brainstorm ways or answer any questions you have regarding video and The Video Revolution!
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